News & Announcements Archive

LEGO® MUJI – bricks and paper

Friday, November 27th, 2009

The LEGO Group has teamed up with design-led Japanese retail company MUJI to offer a new product concept combining bricks and paper crafts.

BILLUND, DENMARK NOVEMBER 2009 - LEGO® MUJI explores new ways of being creative by combining the well-known LEGO brick with paper through the use of the new LEGO System paper puncher.

The product line brings together the worlds of The LEGO Group and MUJI in a unique and enriching new experience. There are 4 sets in the LEGO MUJI series, each with more than 100 LEGO bricks and an assortment of paper

The sets all have different themes, and include LEGO bricks, paper and inspirational materials. The themes are Christmas, fairytales, transparent bricks and paper as well as a more open-ended concept. In addition, the specialized LEGO System puncher and five different paper packages will also be made available.

The sets, which were pre-viewed at the Design Tide Exhibition in Tokyo in October, will be released for sale in Japan on 26 November. The launch will constitute a live test in the market with limited quantities available for sale across 40 MUJI stores and the MUJI online store.

With this exciting new LEGO category, the LEGO Group is exploring new ways of playing and engaging with the LEGO brick, as well as new ways of doing business outside the traditional toy industry and retail. This is done by stimulating entrepreneurial culture through collaborative business projects with internal and external entrepreneurs interested in basing their business on an open LEGO platform.


Find more info, examples and discussion in our forum.

LEGO Online Survey

Monday, November 9th, 2009

The LEGO Group Wants to Hear From You!

As Adult or Teenage Fans of LEGO, you bring an important perspective to the LEGO Group. We respect your creativity and passion for the LEGO brand.

Since December 2008, we have done quarterly online surveys to learn more about the needs and wishes of global AFOL (defined as ages 20+) and TFOL (defined as ages 13-19) communities. For your information, we have listed the key findings from the latest survey in July 2009 below. Now we ask you to take the survey again. It include some of the same questions, but also a set of new questions for you.

Please take a few moments to complete this short online survey to let us know your opinion about the LEGO Group.

You might notice that the link refers to the LEGO Kids Inner Circle; this is because Satmetrix, which hosts that site, is also supporting our efforts to track AFOL/TFOL opinions. Rest assured that this survey is for AFOL’s and TFOLs only.

Thank you,
The LEGO Community Team

Pirates at LEGO World 2009

Tuesday, October 27th, 2009

Pirates at LEGO World 2009 on LEGO® Ambassador, Bonaparte, was fortunate enough to attend LEGO World 2009. Whilst there, he saw a huge Pirate layout with ships and islands, outposts and fortresses, and he was kind enough to share some photos of this spectacular layout in out forum!

Set sail to Pirates at LEGO World 2009 photos in the Pirate forum.

Tournament of Retribution: The Winners!

Sunday, October 18th, 2009
Now who is the winner after all?

Now who is the winner after all?

As some of you may know, a couple of weeks ago the famous Tournament of Retribution ended. We've seen a lot of slaughter on both the Red and the Blue side, and we've seen even more fun!

A quick summary of the tournament: It all started with 4 Blue and 4 Red teams.
They had furious and humoristic battles no one had ever seen before!

Ravenous Redcoats vs. Blue Thunder
Bloody Brilliant Redcoats vs. Bluecoats Team 3
Raging Redcoats Regiment vs. Out of the Blue
Courageous Redcoat Company vs. Big Bad Blue Bastards

The four winners were chosen by the judges and the winning teams went through to the next round!

Out of the Blue vs Green Thunder
Bloody Brilliant Redcoats vs. Big Bad Blue Bastards
The judges picked out the best teams, so there were two teams left!
This time the spectators had the opportunity to choose which Red and Blue member were the best of all!
The winners this time are:

Joey Lock from the Red side, and Captain Green Hair from the Blue side!

The organisator, Commodore Hornbricker donated two LEGO 6242 Soldiers' Forts for the winners! A great prize!
Perhaps we'll see another Tournament of Retribution in the future...

Pillage the Village II: Update

Thursday, October 15th, 2009

Pillage the Village II Contest on

3 weeks into the contest, and already 30 entries have been submitted!
Is yours amongst them?

- Prizes - PTV II Contest - Creative Critic-

Report: The Future of LEGO Pirates

Friday, October 9th, 2009

During the month of August we've done a survey on in which you, our members, could share your wishes for the future of LEGO pirates. Although we've received sad news in the mean time of the discontinuation of the current Pirates line, our report was not a waste of time if you take into account the time it takes to develop a new LEGO set (= around one year).

For those interested, I'm sharing the full report as it was send to LEGO in the beginning of September 2009. This report is based on your inputs that have been sorted in order of importance based on the number of requests for each idea.

You can download the report (pdf-format) here.

Or you can discuss the report on our forums via this link.

PTVII: Creative Critic

Monday, September 28th, 2009

Pillage the Village II Creative Critic Contest on

The entries begin to roll into the Pillage the Village II Contest, and it's time to do some Creative Critiquing! What do you like about each entry? What could be improved, and how? You could win a Pirates Advent Calendar for your efforts!

Find out more details in the Pirate Forum!

Pillage the Village II: The Calm After the Storm

Friday, September 25th, 2009

Pillage the Village II Contest on

The pirates finally got tired of pillaging, plundering and looting, and decided to partake in more civilised hobbies, letting life return to normal for the poor afflicted soldiers, civilians, islanders and sea monsters: a period of peace and prosperity has arrived! From taking tea with the Governor to bombarding their sweethearts with barrages of roses, this next chapter of the Pillage the Village saga explores the unchartered waters of peaceful pirates, impotent imperials, carefree civilians, Do they polish the cannons, or polish off the rum? Race their rowing boats, or repair the harbor? Chill out under a palm tree, or cut it down to build a shack? Explore foreign territories, or the local brothels?

Start yer building!

Pillage the Village II Prize Pool Announced

Thursday, September 24th, 2009

Pillage the Village II Prize Pool on

Yargh, the prize pool of Pillage the Village II has been announced! With a loot worth an arm and a leg, this contest just got a whole heap better!

Check out the prize pool in the Pirates forum!

The Great Western LEGO Show

Wednesday, September 23rd, 2009

The Great Western LEGO® show is the largest LEGO show in the UK. It is held at the Museum of the Great Western Railway in Swindon on 3rd and 4th October 2009. It features a wide variety of displays from Pirates, Cars and Space through to Technic and Trains. There will also be building workshops where the public can get involved with the expert builders to help create a 100,000 brick mosaic. Visit the LEGO Shop and other independent LEGO traders for great deals on some exclusive LEGO sets not available on the high street.

We will have a Crew member at this event and hope to bring back some very cool coverage of the fun!

For more information, please visit STEAM.

And happy birthday to Skipper 24!

LEGO Company Ltd is an unofficial Pirate LEGO® fan website which is not endorsed by the LEGO® Group. Please visit