CallMeCaptainAmerica asked:
Alright, so most of us probably know who Brickley is. The giant green sea serpent found round the world at LEGO stores everywhere! But what’s his story? As a Floridian, I spent most of my childhood knowing and loving Brickley in Downtown Disney. As I got older, I expanded my travelling horizons and eventually stumbled upon him in the New York City Lego Store! That’s when I realized, this wasn’t just an ordinary model, this was an icon!
I’ve always loved this guy, and luckily my fiance purchased a Brickley set when they were available back in the day, so we can cherish him at home as well.
But does anyone know the history of Brickley? Where he debuted? Where he is located throughout the world? My fiance grew up spending most of her childhood summers in Carlsbad, California (the location of Legoland) and SWORE there was a Brickley there. To our unfortunate surprise, when we went back and visited, he was nowhere to be found. So does anyone have a map of Brickley, or can we put one together?
mekaneck222 replied:
So, I can tell you a bit more about this. Brickley first showed up at the Orlando LEGO Imagination Center when it opened in 1997. At the time, it was one of two “Imagination Centers”, as the Mall of America opened in 1992. After that, Brickley showed up at the other Imagination Centers, or as they were later called “Flagship LEGO Stores”. So, you can find Brickley at any flagship LEGO store, which include Orlando, Anahiem, Downtown Chicago, Downtown New York, the new London store and after it’s remodel, the Mall of America now has a Brickley too.
Here he is at the Mall of America.
He might have shown up at non-flagship stores too, but I don’t recall that being the case.
TL/DR: Brickley is at LEGO flagship stores
Brickley the Brick Beast
This ain’t the first sea serpent officially released by The LEGO Group.
Brickley be an unofficial mascot if LEGOLANDs, spreading joy to landlubbers far and wide.

Brickley at LEGOLAND Florida – photo credit: Disney Springs
Ye’ll find life-sized versions of this beastie in LEGOLAND parks across the globe. These models be part of interactive displays, allowing fans to snap photos and create lasting memories with their crew.
This great Brick Beast, sports a mouth that opens and closes, a snout as long as a ship’s plank, and eyes as wide as the ocean. With a pair of horns/ears and a spine-covered back, this creature be as fearsome as they come!
Nay! He’s actually quite friendly!
Bill Murphy writes:
Source: user Murphquake on Flickr
NYC Flatiron Lego Store
Brickley starts the show! I want to say he snakes around the store in about 8 segments, He looks every bit as fantastic as the one I know and love at Rockefeller CenterBrickley starts the show! I want to say he snakes around the store in about 8 segments, He looks every bit as fantastic as the one I know and love at Rockefeller Center
Pics from my first visit to LEGO’s new Flagship Store at 200 5th Avenue & West 23rd Street in Manhattan, right across the street from the Flatiron Building and Madison Square Park.

British Brickley at the LEGO Store in Leicester Square, London – photography credit: Andrew Hoyle
Brickley be yellow at the front and green at the back, with a line of spines running down like a pirate’s treasure map. His body rises from the shallows, revealing more spines, and a tail that ends with a square tip, like a sturdy pirate ship stern.
One of the finest harbors where Brickley be located is LEGOLAND California.
This whimsical sea beast captures the hearts, and sometimes the minds of visitors of all ages.
3300001 Brickley
During 2011, The LEGO Group officially released 197 piece set, based on Brickely retailing for around $14.99.
This here set was a rare find, sold only at five flagship LEGO Stores in the US. It be a larger version of the 40019 Brickley the Sea Serpent set, and ye can find life-sized models of this creature at LEGO Stores and LEGOLAND parks.
40019 Brickley the Sea Serpent
What Do Yer Think?


