BILLUND, Denmark, Nov. 18, 2010 /PRNewswire/ — The LEGO Group and Disney Consumer Products today announced an upcoming collection of LEGO® brand Pirates of the Caribbean construction toys that will set children’s imaginations sailing on thousands of build-and-play adventures. Scheduled to launch in spring 2011, eight new building sets will bring the action, stories and characters of the entire series of Pirates of the Caribbean films to life in LEGO form, including the spring 2011 premiere of the fourth installment, “Pirates of the Caribbean: On Stranger Tides.”
“The Pirates of the Caribbean franchise is a classic favorite among families and children around the world,” said Jill Wilfert, vice president licensing & entertainment at The LEGO Group. “The pirate theme is always a strong player in the LEGO portfolio, and the Pirates of the Caribbean brand offers the quintessential pirate experience with familiar characters, stories and scenes, allowing us to develop even more authentic and exciting models for children and collectors.”
“Collaborating with The LEGO Group on the Pirates of the Caribbean franchise is sure to be another great example of how together, we merge timeless characters and stories with a versatile play pattern to create exciting ways to play for children and fans of all ages,” said Vince Klaseus, senior vice president of global toys, Disney Consumer Products. “We look forward to giving children a chance to recreate the adventures from the big screen, while adding their own creative twists and ideas through LEGO building.”
In a companion release today, Disney Interactive Studios, TT Games and the LEGO Group announced that LEGO Pirates of Caribbean: The Video Game is scheduled for release on multiple video game platforms in May 2011.